How To Install Google Analytics On Facebook

Exercise you utilize Facebook ads to drive traffic to your website? Then y'all'd probably know you tin't ever rely on Facebook Insights to provide y'all with authentic data.

This is where you need Google Analytics, which provides a more accurate picture show of traffic stats from Facebook ads. Withal, there are a few steps involved before Google Analytics tin can arm yous with this data.

In this commodity, I'll reveal how y'all can kickoff tracking Facebook ads more finer in Google Analytics.

Note: If you prefer to watch the video guide, you can picket the video beneath. Curlicue down if y'all adopt to read the article.

Why Use Google Analytics to Track Facebook Ads

Allow's get this out of the way offset.

You may exist thinking why information technology'south necessary for us to track Facebook ads in Google Analytics when nosotros accept Facebook Insights.

While it's true Facebook Insights contains a puddle of useful data, there's a sure corporeality of discrepancy between the traffic data you make it Facebook Insights and the information in Google Analytics. Since Google Analytics tracks your overall website traffic (organic, direct, social, and referral), you'd want the information presented here to be as accurate as rest of the traffic information.

This discrepancy in traffic data can be avoided by using URL parameters.

URL parameters are used to track data well-nigh a click.

URL parameters comprise of a key and a value separated by an equals sign (=) and joined by an ampersand (&). The get-go parameter ever comes afterwards a question mark in a URL as shown in the example below:

Image Source: Search Engine Journal

In addition to presenting y'all with authentic information on clicks, URL parameters also assist you lot differentiate between the traffic you get from Facebook organic (your Facebook posts) and Facebook ads.

By using URL parameters, you'll know exactly which advertizement campaign, which ad fix is driving traffic to your website, and you can besides rails conversions on your website that style.

Tracking Facebook Ads in Google Analytics: Step-by-footstep Guide

Now that we take established the need for using Google Analytics to track Facebook ads and the importance of URL parameters, information technology'south time to initiate the whole setup. Just follow these 5 elementary steps to rails your Facebook ads in Google Analytics:

1. Utilise URL Campaign Builder to Generate URL Parameters
2. Define Your Entrada Source, Medium, and Name
3. Define Entrada Term and Campaign Content
4. Generate a New Campaign URL for Your Advertizing
5. Track Performance in Google Analytics

Step 1 – Utilise URL Campaign Builder to Generate URL Parameters

The first stride is to generate URL parameters for your Facebook ad campaign. To generate URL parameters, you can apply a free tool by Google called Campaign URL Builder.

Fill out the required fields in the Campaign URL Builder form. In one case this form is consummate, at that place volition be a campaign URL generated with all the URL parameters. You tin use this newly-generated URL in your Facebook ads and start tracking traffic in Google Analytics.

To begin with, merely become to the page/post that you wish to promote on Facebook.

Re-create the URL and paste it in the website URL box.

Step ii – Define Your Entrada Source, Medium, and Name

The next field is Campaign Source. You can either mention "Facebook ad" as the campaign source or you can just mention "Facebook."

In order to differentiate between the traffic from Facebook organic posts and traffic from Facebook ads, I recommend you lot mention "Facebook ad" here.

Next, mention "CPC" as your campaign medium if yous're tracking link clicks or "CPM" if yous're tracking impressions.

If you're not sure, just login to Facebook and navigate to Ads Managing director —> Ad Gear up —> Budget & Schedule —> Optimization & Delivery and check out the option you've selected in Optimization for Advertizement Delivery.

Next, enter the Campaign Name. It should exist the same as the name of your Facebook ad campaign in Facebook Ads Manager as shown above.

Later on these iv fields take been filled, this is what your Entrada Builder class should look similar:

Stride iii – Define Entrada Term and Campaign Content

You'll observe that the starting time four fields in the form are mandatory and the rest are not. Nevertheless, I recommend that you fill in the rest of the information equally well considering y'all'll most likely exist running multiple campaigns on Facebook and you'd desire to track each campaign individually in your Google Analytics report.

The more specific you get with your URL parameters, the better information technology will be, and you'll know exactly which campaign is driving traffic to your site and which campaign needs to be improved.

The Campaign Term should be the same every bit the proper noun of your Ad Set. Copy the name in your Ad Set and paste it in the Campaign Term box.

Similarly, your Entrada Content should be the same every bit the name of your Advertizement on Facebook. Merely copy the same name and paste information technology into the box.

When all the fields are filled, your Campaign URL Builder form should like this:

In the example above, I've used generic terms to define Entrada Term and Campaign Content. You can be more specific with the terms you're using to define your parameters, peculiarly in the case of Campaign Content.

In case you're using dissimilar ad formats (image, video, carousel, etc.) nether an Ad Gear up to promote the aforementioned post, you can utilise the Entrada Content field to differentiate these ads. Just remember that you need to generate a unlike campaign URL for each ad to track them accurately in Google Analytics.

Related: The Ultimate Guide to Facebook Messenger Ads

Stride 4 – Generate a New Campaign URL for Your Advertizement

At present that your course is filled, your campaign URL would have been auto-generated. Just curl down to see your generated campaign URL.

In social club to start tracking Facebook ads in Google Analytics, you'll need to re-create the portion of the URL starting later on the question mark.

On Facebook, navigate to Ads Manager —> Advertizing Set —> Ad —> URL Parameters. Paste your campaign URL parameters in this box equally shown below:

Another pick is to copy the whole URL and paste it into the Website URL field.

Make certain you preview your new URL to bank check if the URL parameters are visible on the new URL opened in a new tab.

Withal another pick is to catechumen the generated URL into a curt link. Y'all can connect your Bit.ly account with Campaign URL Builder and get additional insights for your ad campaign via Fleck.ly.

One time you've previewed the new entrada URL, striking the "Publish" button.

You lot're all set to track the performance of your Facebook ads in Google Analytics.

Step v – Rail performance in Google Analytics

To start tracking Facebook ads in Google Analytics, login to your Google Analytics account. From the left side carte du jour, navigate to Conquering —> All Traffic —> Source/Medium.

From Primary Dimension, navigate to the Other dropdown card, and select the parameter yous want to track from the Acquisition dimensions.

From this written report, you lot can gauge your Facebook ad campaign performance. If y'all followed all the steps outlined here, you'll detect traffic data for your Facebook ad campaigns nether "Entrada" — the campaign name will be the same every bit the one you entered in the Campaign Name field in Entrada URL Builder.

Similarly, yous can see how your ad sets have performance when you select "Keyword" (Campaign Term) and track your individual advert performance under "Ad Content" (Campaign Content).

Summary

Getting an accurate picture of your ad performance on Facebook will not but aid you lot run into how your Facebook ads are performing, but volition also assistance you make tweaks and adjustments to increment the accomplish and effectiveness of your ads.

Start tracking your Facebook ads in Google Analytics by following the steps outlined in this article and optimize your campaigns on Facebook.

Hope yous found this article useful. You lot tin watch this accompanying tutorial video to aid fix up URL parameters for your Facebook ad campaigns.

If you liked this article, please share it on Twitter using the link beneath:

Editor's Note: This article was commencement published on Dec 25, 2022 and has been updated regularly since then for relevance and comprehensiveness.

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• 27 Best Facebook Marketing Tools to Level Upwardly Your Campaigns
• Facebook Ads Quiz: xv Questions to Test Your Facebook Marketing Expertise
• 25+ Places You Should Be Sharing Your Content
• Facebook Pixel: A Quick Guide to Installing and Using Facebook's All-Purpose Tracking Tool

Source: https://www.99signals.com/track-facebook-ads-google-analytics/

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